<div><b>Sky to stop selling Red Button advertising

By Julian Clover
April 28, 2010 12.41 UK

Sky RemoteSky Media is to suspend the sale of Red Button advertising on the satellite platform after nine years. The sales house, which also represents MTV and Discovery, will play out the last commercials in June. First introduced nine years ago, the option allows advertisers to send brochures or samples to subscribers that give them permission to do so.

Head of future Jamie West told Broadband TV News there had been a steady decline in advertiser interest in the interactive option since 2007.